You're creating a brand new tracking workspace. Your existing brand BharatBenz stays untouched and you can switch back from the sidebar at any time.

New brand

This information powers prompt generation, brand mention scoring and competitor analysis. You can edit it any time.

Brand name

What you do

One or two sentences. The clearer this is, the better the AI prompts.

Website

Brand aliases

Competitors (at least 3, comma separated)

Competitor websites (optional, comma separated — e.g. verint.com, genesys.com)

When provided, only URLs pointing to these domains are labeled Competitor on the Citations page. Leave blank to match by competitor name instead.

Keywords

Industries / verticals

Mention exclusions (optional, comma separated)

Phrases where the brand name appears as a common word and should not be counted as a real brand mention. For example, if your brand is "Lumber", add "lumber company" or "lumber yard" to prevent those from being counted.

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